19. The reading phenomenon of Gen Z (2026)

Understanding the world through reading seemed to be off the table for a while. Now, reading is part of a new lifestyle: Young women between 18 and 30 are captivated by lavishly designed books – and inspired by bloggers like Jess. The focus is on New Adult literature with themes revolving around love and sex. Is Gen Z saving the book market?

Release date: 2026-02-02